Consuelo Ruybal

CONSUELO RUYBAL
PRODUCT DESIGN TRAILBLAZER & VISIONARY LEADER

Dive into the world of innovative product design with Consuelo Ruybal, where 20+ years of creative problem-solving collide with a passion for producing the right outcomes. As a seasoned leader, I've guided highly effective design teams, reshaping how companies and their clients approach design challenges.

Explore the intersection of artistry and functionality as we embark on a journey to craft tomorrow's designs today. Join me in pushing the boundaries of product design, where every challenge is an opportunity and every outcome is a testament to the power of creativity and strategic thinking.

WHY? WHY? WHY? WHY? WHY?

If I had an hour to solve a problem Iā€™d spend 55 minutes thinking about the problem and five minutes thinking about solutions.
— Albert Einstein

Product Innovation Maestro: Unleashing the Magic of Design Thinking

Crafting successful products isn't just about ideas; it's about falling in love with the problem five times. As a product innovator, I've mastered the art of embracing real customer problems, leading teams to dig deep, ensuring we're solving the right challenges. The '5 Whys Technique' is my guide, but I prefer to say, "Fall in love with the problem five times" to weave the magic of product design.

Empowering Product Trios: From Discovery to Success

I empower product trios to dance with problems, continuously interview users, uncover insights, and choose daring experiments. Armed with tailored templates, processes, and tools, I keep teams focused and motivated, preventing burnout. Because good teams don't just make good products; empowered teams craft hugely successful ones.

Breaking Free from the Build Trap: Designing Teams for Success

Do you want to break free from the Build Trap? Seeking formal, cross-functional, collaborative teams? Craving Continuous Discovery Habits? I've spent decades building UX/UI/UXR teams from scratch. I create conditions for experimentation, empowerment, and metrics-driven decisions, fostering intuitive engagement across all teams. I provide the support and mentorship that allows designers to focus on their craft. Build a great design team, and success follows suit.

Holistic Design Leadership: Nurturing High Performers

Designers are more than problem solvers; they're holistic contributors. With empathy, honesty, and respect, I build and grow highly effective design teams. I offer continuous feedback, celebrating successes and addressing opportunities. From day-to-day project work to career mentorship, I create conditions that empower designers to shine. Remove redundant tasks, ensure seamless collaboration, and watch as your design team and products flourish.

Experienced Builder and Mentor: Shaping Careers and Cultivating Success

Case studies from my work with JOOR, Pitney Bowes, Verizon Wireless, DECODED, and IBM are available upon request. I've navigated challenges, pioneered solutions, and left a trail of success in my wake. Let's talk about how I can bring this same drive and expertise to your organization.

Consuelo is strongly concerned with building a supportive and welcoming team culture and wants to ensure we are always set up for success.
— Anon, 360 Feedback

CONSUELO (@) CONSUELO (DOT) COM