PRODUCT DESIGN: LEADERSHIP & INNOVATION
Twenty years in, I still do the same thing on day one: figure out what's actually broken, then fix it in a way you can measure. I've built design teams from nothing twice — at a direct-marketing agency that had never hired a UX designer, and at a fashion tech startup, growing product design from one person to a full team over six years.
These days I spend less time shipping outputs and more time focusing teams on outcomes. I build research and design operations, get organizations talking to customers instead of guessing, and train teams to spot real problems and turn them into opportunities.